Outbound for B2B software companies

Enterprise meetings,
before anyone else calls.

We watch the signals that mean an account is about to buy, then put you in the conversation within 48 hours, while the market is still working last month's list.

15 qualified meetings in your first 90 days, guaranteed.

Who this is for

B2B software companies without a
repeatable outbound motion.

No outbound function

Pipeline comes from network, referrals and inbound. Outbound is the obvious next channel, and building it properly is a full-time job.

Reps prospecting instead of closing

Your AEs are sourcing their own pipeline. The alternative is an SDR hire and three to six months of ramp before the first meeting.

Outbound that stalled

You've run it before. Deliverability, targeting or follow-through killed it, and nobody currently owns the rebuild.

Contract values above roughly $10,000, a defined buyer, and someone available to take the meetings. If that isn't you, the math doesn't work and we'll say so on the call.

Where the result comes from

Most outbound fails on the list,
not the copy.

The largest public dataset on cold email ranks what actually moves reply rate. Which accounts you pick: 3 to 4x. How well you write to them: 1.3x. Personalizing on job title alone performs worse than not personalizing at all.

Signal and account selection Opener structure Research depth Call-to-action framing 3–4× 1.5× 1.3× Job title alone, no other signal 0.74× worse than sending nothing personalized reply-rate lift by variable changed
Fig. 1 · Vendor-published industry benchmarks (Unify, 25M emails, 350+ customers). These are category figures, not Miles results.

Swipe to see the full diagram

Targeting is not the preparation for the work.
It is the work.

Most agencies take your ICP as given and execute against it. If the ICP is wrong, sequence quality is irrelevant, and you have paid for volume against the wrong list.

We start by interrogating the targeting. Who is actually buying, which triggers precede a purchase, which segments close and which stall. That analysis is the first thing you receive, before a single email is written.

It is also the reason the guarantee is possible.

Services

One engine, four functions.

Run together as a fully managed outbound program, or scoped to what your team is missing.

Cold Email Sequencing

Short, trigger-personalized sequences on dedicated infrastructure. Written to the signal, approved by a human, timed to land first.

Cold email sequencing

LinkedIn Prospecting & Outreach

Sales Navigator targeting and measured connect-and-DM cadences that warm the same accounts your sequences reach.

LinkedIn outreach

Appointment Setting

Objections, referrals and scheduling handled same-day, until a qualified meeting lands on your calendar with a prep note.

Appointment setting

Signal Research & List Building

Daily monitoring of funding, hiring, and leadership signals across your ICP, turned into verified, tiered prospect lists.

Signal research
What you actually receive

Not "activity." Documents.

Every engagement produces the same five artifacts, starting with the targeting brief. Real formats, sample contents, nothing hidden until you sign.

See full samples of all five

Process

Live in two weeks. Meetings by week four.

A fixed onboarding path from kickoff to first meetings. No discovery limbo, no surprise timelines.

Days 1–5
Kickoff: ICP definition, signal map, infrastructure built in your name
Week 2
Domains warm while sequences are written and approved
Week 3
Launch: first sends go out on warmed infrastructure
Weeks 3–6
First qualified meetings land; pace compounds from here

See the full onboarding process

The honest objection

"Shouldn't we be building this
in-house?"

The argument against outsourcing

Prove the motion internally first. Selling it yourself is how you learn the objections, find the message that lands, and build something a rep can inherit. Handing that to an agency too early leaves you dependent on them.

They're right. Outsourcing the learning loop too early is how companies end up with a pipeline they don't understand and can't rebuild.

What that argument misses

The learning is in the conversations. List building, domain warm-up and sequence writing are logistics, and they consume the hours that should go to selling.

Miles doesn't replace the selling. It fills the calendar so your team has something to sell into. You take every call, hear every objection, and keep everything we build:

  • The ICP and signal brief that defines your targeting
  • Every sequence, subject line, and winning angle
  • The objection log from every reply we handle
  • The domains and mailboxes, registered in your name

Cancel any month after the first term and you keep the whole engine. That's the opposite of outsourcing your learning.

$500
our cost per qualified meeting at the guaranteed floor, versus roughly $1,000 for an in-house SDR
18% vs 3.4%
reply rate on signal-based outreach versus generic cold email
<48h
from buying signal to a researched, human-approved email in the inbox

In-house SDR cost per held meeting and 2026 reply-rate figures are industry benchmarks. Our per-meeting figure is the arithmetic of our own guarantee: $7,500 over 90 days ÷ 15 meetings.

Pricing & return

One number. All in.

The industry norm is a headline retainer plus setup fees, domain costs, data credits and tool seats, which quietly inflates the real bill by 40–80%. We don't do that.

From $2,500 /month
all-in · no setup fee · no pass-through costs

Three-month initial term, because the guarantee needs the runway, then month-to-month.

  • Domains & mailboxes: bought, authenticated, warmed, and registered in your name
  • Data & verification credits: included, never marked up
  • Tooling & seats: our stack, our cost
  • Setup & onboarding: $0
  • You keep all of it: including the data, if you leave

Run your own numbers.

Two comparisons matter: what the pipeline is worth, and what it would cost you to build in-house. Move the sliders.

Your inputs

Annual value of one closed customer $30,000
Share of qualified meetings that become customers 22%
15 is our contractual floor, not our target 15
Your first 90 days with Miles
$99,000
new ARR from closed business · 3.3 deals
Your investment$7,500 (90 days)
Return on spend13.2×
Cost per qualified meeting$500
Same meeting, in-house SDR$1,000 in-house
A single closed deal returns4.0× the engagement
Versus one in-house SDR, same 90 days$25,000

In-house comparison uses a fully loaded first-year SDR cost of roughly $130,000 and a 3–6 month ramp, during which pipeline is near zero. Miles is producing meetings in week three.

Estimates from your inputs, not a forecast. Only the 15-meeting floor is contractual.

Full pricing & ROI breakdown

The guarantee

Fifteen qualified meetings in your first ninety days, or Miles works free until you have them.

matches the ICP we agree on decision-maker in the room meeting actually held

No-shows don't count; we chase the reschedule. The definition goes in the agreement, so there is nothing to argue about later.

FAQ

Questions buyers actually ask.

Yes, genuinely. The honest math: a full signal-detection stack runs $3–5K a month in software alone, takes six to eight weeks to stand up, and needs someone to own it daily. If you have that time, do it, and we'll show you how on the call. If you'd rather it worked by next month, that's what Miles is for. Everything we build is yours either way.

Nothing gets billed on top. Domains, mailboxes, warm-up, data and verification credits, tool seats, onboarding and setup are all inside the retainer. The category norm is a low headline number plus pass-through costs that inflate the real bill by 40–80%. Ask any agency you're evaluating for their all-in figure and watch what happens. Full detail on the pricing page.

One senior operator, the same person from kickoff through every report, with AI handling scanning, research and drafting at volume underneath. You are not handed to a junior after the sale, because there is no junior. The trade-off is honest: we take a small number of clients at a time, and when we're full, we're full.

All questions, answered honestly

Before you book

The first call is a diagnosis,
not a pitch.

Sometimes the answer is that outbound is not your constraint.

  • Your contract values are too low for the arithmetic to work.
  • Your ICP is too broad to target.
  • Your retention says the product needs another turn before distribution is worth funding.

We will say so on the call, and you keep the analysis either way.

The calculator on this site returns "don't hire us" below roughly $10,000 in contract value, for the same reason.

Get started

Your next enterprise customer is already showing signals.

A 30-minute call: we map your ICP and show you the exact signals we would watch for your market.

  • No pitch deck. Real signal examples for your market
  • Leave with a plan you can run yourself, if you want
  • Pricing in plain terms: one number, no setup fees